Check Out This Impromptu Singalong at Petaluma Whole Foods Market
The Heritage Music Theatre at Cinnabar Theatre in downtown Petaluma created a great guerrilla marketing event at the local Whole Foods Market. Imagine a fruit aisle stocker spontaneously bursting in to song from behind the pineapples and a bass player emerging from the cooler. Imagine yourself minding your own business shopping away when a half dozen singers burst into Woody Guthrie’s stirring “This Land is Your Land” from over by the papayas and you get the idea.
Woody Guthrie’s American Song opens December 31st and runs through January 23 just down the block from the fruit aisle!
For a taste, the video below is really worth watching to see the involvement of the shoppers grow as everyone gets in to this “Random Act of Culture.”
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PS If you want to check out the latest homes for sale in this town of spontaneously musical produce aisles, you can see them on a map by clicking the link on the right, or here.