Marketing-country-property Tag

Selling your Home? Make Sure you Know How it Looks in the "Cloud"

A Photo of a Google Tricycle scanning a neighborhood for Google Street View And I am not talking about the weather. Increasingly, information about US homes lives in the cloud, served up over high speed internet connections. For example, the National Association of Realtors is rolling out its own real estate database (directory) called Residential Property Resource--its goal is to provide comprehensive data on 150 million homes in the United States. (For a description and first take to the recent announcement, click here.) Google has been moving in this direction for several years. I recently wrote about Google Map's 3D Modeling Tool, Sketchup, and the ability to search real estate listings in Google Maps. Also, Google Street View in Google Maps simulates a 2D drive-by of many properties. Google Maps gives satellite views of most properties and their goal is to have a place page for individual structures. So even before your home is on the market--there is already a lot of data about it on-line. As a practical matter, if you are selling your home, make sure your agent knows how to take advantage of these tools and at the very least, is aware of how your property presents online already and that it is accurate. I have used Google Maps to look at aerial views of country property for example, and sometimes the pin indicating the property address is literally a mile or more away from the actual location and put it in the middle of a flat vineyard rather than a scenic hillside. I know that but a potential buyer may not. Or on one country property listing I had, the pin gave a very misleading view of the house's location in relation to the neighbors. I was able to relocate the map pin to the home site, which gave a more accurate view of the home in relation to the acreage surrounding it. Google Street View adds a whole other dimension, literally, to the cloud view of your home. Google actually sends people out in cars (lots of hybrids supposedly) and on tricycles to photograph neighborhoods, as in the photo above. Kind of creepy actually. Unfortunately, sometimes the photos on Google Street View are not very current, as a I discovered on one of my listings earlier this year. The home had be re-roofed and painted a year earlier but the Google Street view...

Where Have I been Lately?–Twittering and Trulia, Healdsburg to Petaluma

You may ask where I've been as I have not posted regularly in the last couple of weeks. I have been on the run as many of my clients decided that once 4th of July had passed it was time to get going on new listings or to pick up their efforts for purchasing new homes. A very typically busy couple of weeks in an untypical real estate year. Despite the depressing news in the media, people still have legitimate reasons and motivations to buy and sell, and fully half of the market in Sonoma County has nothing to do with distressed properties. That half of the transactions last month DID have to do with distressed properties (bank-owned properties or short sales) is an amazing statistic, however, one we have discussed previously. Two other factors (let's call them the T factors) which have taken away from Blog post time however, have been Trulia and Twitter, hence the new links on my sidebar to the left. Trulia is a wonderful ("truly delightful real estate search" they say) combination of the social networking aspects of Facebook or LinkedIn and the search aspects of a Google. Who networks on Trulia? Buyers and Sellers of real estate and all kinds of real estate professionals. I spent a few weeks in odd moments on Trulia fleshing out my profile and reviewing and answering multiple questions on Sonoma County communities or various real estate topics. It has been interesting to figure out the rules of the community (since I am not 20 years old and have only participated in LinkedIn and Plaxo in the past). I've also enjoyed pitching in advice and comments on various communities in Sonoma County from Petaluma to Healdsburg, and networking with other agents locally and elsewhere. I've even managed to connect with a few buyers and sellers in the process, so there is a business justification for my efforts. At the same time, everyone was talking about Twitter. I saw all these strange short posts on Kevin Boer's 3 Oceans Real Estate site and could not make any sense of them. Seemed like a feature in search of a solution. UNTIL I joined in and got a Twitter Account of my very own. Then the fun began--it takes a little bit to get Twitter, Kevin is convinced that the...

Inventory, Inventory: Who's got the Country property inventory?

Help! There is not enough country property for sale in Sonoma County. I have buyers and very little to show them at the moment. Sebastopol, Healdsburg and the Valley of the Moon in particular are very low on new country real estate for sale. A really lovely piece of land with two legal units in an estate setting between Graton and Forestville just went into escrow with multiple offers. A charming farmhouse with two studio buildings and a small horse setup privately situated just 5 minutes outside of Sebastopol is in contract with multiple offers. An all cash buyer, rumor has it, plopped down nearly 2 million in cash (pending inspections) for a GORGEOUS 20 acre piece with a classic coastal home and large studio building within a week of entering the market. I think sellers are hunkering down due to the negativity in the press and uncertainty and fear in the economy. But well-priced, well marketed and properly prepared homes in Sonoma County, particularly country property, will sell quickly. There are a lot of buyers out there who have gotten off the (classic 3 rail wood board) fence who are looking for new homes or weekend getaways. If you have a country property in Sonoma County that you want to sell, please contact me for a free market analysis!...

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